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Ford Prices Fathom Electric Pickup at $29,945 for 2027 Preorder

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Ford named its Fathom affordable electric pickup on August 6 and priced it at $28,350 before a $1,595 destination charge, putting it on the road at $29,945. The first truck from Ford’s Universal EV platform, it seats five and features options like a frunk, bidirectional power, and a touchscreen. Ford says it will be the first U.S. electric pickup to open under $30,000.

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