Ford Opens New World Headquarters Retail Store and Brand Immersion Spaces
Ford opened its first public-facing retail store at its World Headquarters, alongside brand immersion spaces for Lincoln, Ford Racing, and the Ford Heritage Vault. The locations opened to employees and the public, featuring racing simulators, memorabilia, and a Lincoln Lounge with an immersive “Lincoln Rejuvenate” installation. A Heritage Vault exhibit highlights electrified-vehicle history and previews Ford’s new UEV platform, used for the Ford Fathom universal electric vehicle.