Ford Faces Challenges Selling Fathom EV Amid Demand Doubts
WSJ obtained sales information for Ford’s Fathom, its latest EV push priced around $30,000. Management expects EVs to be 40% of new vehicle sales by 2030, but its next-generation manufacturing plan won’t drive Fathom sales. Demand is constrained by consumer worries over EV range and public charging, while Ford’s $30 billion EV effort has seen weak results for the F-150 Lightning. Chinese EV competition is also expected.