Florida Sues Netflix Seeking Billions Over Children’s Data Use
Florida is seeking billions in damages from Netflix, adding regulatory risk as it expands advertising. The suit alleges Netflix misled families about behavioral data collection and later used its advertising infrastructure launched in November 2022. It also challenges Kids profiles, claiming Netflix analyzed children’s viewing while denying child behavioral advertising. Florida seeks penalties, data deletion, and feature restrictions; Netflix denies wrongdoing and says it protects privacy and follows data laws.
Coverage (4)
- Florida Sues Netflix for Billions, Alleging It Secretly Harvested Kids’ Data to Fuel Ads (lawcommentary.com)
- Florida sues Netflix, alleging it built its ad business on families’ data (thenextweb.com)
- Florida sues Netflix over misleading parents over minors’ data collection (theguardian.com)
- Florida Sues Netflix (NFLX), Seeks Billions Over Children’s Data (tipranks.com)