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Ferrari’s Luce Launch Triggers Backlash Over Exterior Design

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Sig2.70Sen-6.60Env0.00Soc-1.30Gov-1.90

Ferrari’s approach to media control during the Luce launch drew criticism, with most backlash tied less to the electric powertrain than to the car’s exterior design. Commentators described the reaction as appalled and infuriated, framing the launch as a very dark day for Maranello despite the focus on design and engineering.

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