Fenty Beauty Shifts to Reliance’s Sephora India and Tira, Leaving Nykaa
Fenty Beauty moved from Nykaa’s platform to an exclusive deal with Reliance Retail’s Sephora India and Tira in August 2025, highlighting how brand ownership, reach and fit shape partnership choices. The shift is framed as tied to LVMH’s parallel stakes in Fenty and Sephora, rather than a simple market decision, while Fenty’s sales and valuation have changed sharply.