FEMSA digital growth lifts Spin usage at OXXO Mexico
FEMSA’s digital initiatives gained traction in Q2 2026, with strong growth in Spin by OXXO and in Spin Premia users. OXXO Mexico’s average tender reached 50.4%, reflecting deeper integration of Spin Premia into customer transactions. The platform is positioned to support customer retention and digital engagement across the company, alongside mixed stock performance.