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Estée Lauder Pushes Indie Brand Growth as The Ordinary Nears $1B

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Estée Lauder Companies CEO Stéphane de la Faverie outlined a new approach under its “Beauty Reimagined” turnaround plan to boost acquired indie brands. He said The Ordinary is among the fastest-growing brands, alongside Killian Paris and Le Labo, using an alternative operating model. He also cited a 19% point acceleration in organic sales growth from fiscal 2025 to fiscal 2026, with The Ordinary nearing $1 billion sales soon.

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