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Entain Launches Seven Free-to-Play Football App in the UK

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Entain announces the launch of Seven® in the UK, a free-to-play football app aimed at engaging fans through player-led fandom, live match interaction and a simple weekly social game. The rollout follows the 2026 FIFA World Cup, when anytime goalscorer betting volumes across Entain brands more than quadrupled versus the prior World Cup. Seven winnings are awarded via Ladbrokes.

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