Emami Targets Strategic Bets for 25% Revenue by FY30 on Digital Push
Emami is overhauling its portfolio to cut dependence on seasonal products and broaden into wellness, premiumisation, and personalised offerings. The company aims for strategic investments to contribute about 25% of consolidated turnover by fiscal 2030. Digital media drives over 50% of its above-the-line ad spend and quick commerce is 35% of e-commerce sales. In Q1 FY27, consolidated revenue rose to ₹1,039 crore and EBITDA to ₹226 crore, despite higher crude oil prices and packaging cost inflation.