thehindu.com

Emami Agrotech Launches WeMe Ready-to-Eat Snacks in India

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Emami Agrotech, the food business of Emami Group, launched WeMe on August 6, 2026, entering India’s ready-to-eat snacks market. The digital-first brand starts from Kolkata with three product categories, including a choco hazelnut spread and potato-chip variants. Distribution begins in east India, with plans to expand nationwide, backed by a ₹750 crore investment and a ₹1,000 crore brand target in 5–7 years.

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