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Elliott Hill Tells Investors Nike’s Athlete-Centered Turnaround Strategy Is Sound

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Facing a sharp stock drop, Nike CEO Elliott Hill says the turnaround strategy is sound, citing investment in innovation, marketing and marketplace execution and a renewed focus on serving athletes. He describes “Sport Offense,” a new operating model that moved 8,000 staff into vertical sport teams, and links Nike Running’s success to expanding the playbook across categories, including in China.

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