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E.l.f. Beauty adds human-reviewed AI to community management

e.l.f. Beauty logoe.l.f. Beauty
Sig1.85Sen+5.70Env0.00Soc+1.60Gov+2.60

E.l.f. Beauty says its community comments are approved by human managers, while an AI tool boosts speed and volume: response rates rose from about 30%–40% to above 80%, and around 90% of comments now match the brand’s tone and emojis. The company uses a cross-functional AI steering committee and human review to manage risks while deploying tools such as e.l.f.line for support.

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