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Duolingo Launches Phonetic Clothing Line for Pronouncing Designer Names

Duolingo logoDuolingo
Sig1.45Sen+3.20Env0.00Soc+1.10Gov0.00

Duolingo debuted The Phonetic Collection on Sept. 8 during New York Fashion Week, featuring handbags and jackets labeled with pronunciation cues for designer names. The campaign, supported by YouGov research, claims many Americans feel confident but can’t correctly pronounce “Hermès.” The citywide promotion positions the line as a stylish way to practice language and earns owl approval.

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