Disney Targets Higher Disney+ Use as Streaming Margins Reach 13%
Disney leadership says it is driving growth through IP investment, technology-enabled monetization, and a unified “one Disney” consumer relationship. Disney+ is described as improving to a 13% quarterly margin, with expectations for double-digit margins this year. The company plans additional content investment, citing Avengers: Doomsday presales and 3% year-over-year domestic park attendance growth.