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Disney Considers Free Streaming Option to Boost Ads on Disney+

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Disney is exploring a free streaming offering for Disney+ viewers, CEO Josh D’Amaro said, aiming to increase ad revenue amid plateauing subscriber growth, churn, and intense competition from cheaper or free alternatives. Executives gave no details, though prior reporting pointed to removing some paywalls. Disney recently raised ad and ad-free plan prices, as ad-supported tiers spread.

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