Disney Brings Movie Characters to Live Fan Experiences Worldwide
Disney is rolling out movie-to-real-world fan experiences tied to new releases and franchise campaigns. Tom Lizard, introduced in a post-credits Elio scene in June 2025, is featured in a fan-engaged trailer and later shows up across activations ahead of Hoppers in March 2026, including a live ESPN First Take taping and a takeover of a San Francisco DJ booth. It is also distributing a 96-page Runway magazine at global pop-ups.