Disney and TikTok strike deal for creators to use Disney characters in videos
The Walt Disney Company and TikTok announced a new agreement letting TikTok creators use Disney character assets to make short videos. Content drawn from across Disney’s brands, including Pixar, Marvel, and Star Wars, will appear on TikTok and Disney+’s vertical feed, Verts. The program launches in the U.S. in coming months, with other markets to follow.