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Deutsche Telekom-backed Cosmote drops name to adopt Magenta brand in Greece

Deutsche Telekom logoDeutsche Telekom
Sig2.35Sen+2.85Env0.00Soc+1.10Gov+0.25

Cosmote Telekom started a rebrand that will drop the first half of its name to align with Deutsche Telekom’s consumer operations, reflecting the majority shareholder’s 55% stake through OTE Group. The Magenta branding will roll out gradually across Greece, with the transition marked on 8 September via a communications campaign, framed by Deutsche Telekom as delivering synergies for customers and Greece’s digital future.

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