Depop Expands Artist Closets and Playlists via Spotify Partnership and Live Events
Depop is deepening its music push by pairing artists’ secondhand “closets” with playlists they helped create, allowing fans to connect what they wear and listen to. Over recent months, it hosted live performances and festival activations, including a digital shop selling 30 items from Larsson. Spotify marketing leaders highlight this thread, while eBay aims for broader full-funnel promotions.