Dentsu Refocuses Investments on AI and APAC Commerce
Japan remains Dentsu’s core while the Americas drive growth. The firm plans to consolidate operations and streamline delivery, strengthening data and boosting investment in high-growth markets. AI shifts from a theme to an operating model after internal JPY 3.7bn spending on Media, AI and data/technology in H1 2026, to be integrated from FY2027. Media stays central, with positive organic growth in recent periods.