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Dentsu Refocuses Investments on AI and APAC Commerce

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Sig2.20Sen+2.40Env0.00Soc0.00Gov0.00

Japan remains Dentsu’s core while the Americas drive growth. The firm plans to consolidate operations and streamline delivery, strengthening data and boosting investment in high-growth markets. AI shifts from a theme to an operating model after internal JPY 3.7bn spending on Media, AI and data/technology in H1 2026, to be integrated from FY2027. Media stays central, with positive organic growth in recent periods.

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