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Dentsu Group Proposes AIJES AI-Era Purchasing Behavior Model

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Sig1.55Sen+0.70Env0.00Soc0.00Gov0.00

Dentsu’s domestic group said four companies have proposed AIJES, a new purchasing behavior model for the AI era. It is structured as a five-stage cycle—Archive, Interaction, Judgment, Engagement and Score—where humans and AI jointly guide decisions, building on the older AISAS framework while emphasizing human judgment and improved information gathering beyond AI-mediated channels.

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