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Dentsu appoints new commerce and retail media leaders to consolidate offerings

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Dentsu Americas CEO Beth Ann Kaminkow says the company can better unite its commerce and retail media capabilities for clients like Dick’s Sporting Goods and Dollar General by bringing in new leadership. Over the past month, Dentsu added Jen Bryce as EVP of strategic commerce media accounts and Jason O’Toole as EVP head of commerce and retail media activation, citing AI’s role in shaping the offering and a focus on the consumer.

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