Dentsu Acquires Bengaluru Performance Creative Agency Scroll Stop
Dentsu acquired Bengaluru-based performance creative agency Scroll Stop, bringing it into the dentsu network as dentsu Scroll Stop. The deal strengthens dentsu’s performance-led creative capabilities as AI increasingly automates media buying and optimisation. Scroll Stop says its campaigns generated over ₹52 crore in revenue for multiple consumer brands, and the acquisition expands dentsu’s reach in digitally native D2C and ecommerce businesses.