finance.yahoo.com

Delta CEO Says AI Could Raise Profits as Airline Tests AI-Set Fares

Delta Air Lines logoDelta Air Lines
Sig2.85Sen-1.65Env0.00Soc-3.95Gov-2.90

Delta CEO Ed Bastian said AI could lift Delta’s profitability by as much as 50%, potentially raising its profit margin from about 10% to 15%. Delta is already testing AI to set ticket prices using individualized pricing—tied to consumers’ willingness to pay—and is working with Fetcherr, raising data-privacy concerns and possible fare increases for customers.

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