Delta CEO Says AI Could Raise Profits as Airline Tests AI-Set Fares
Delta CEO Ed Bastian said AI could lift Delta’s profitability by as much as 50%, potentially raising its profit margin from about 10% to 15%. Delta is already testing AI to set ticket prices using individualized pricing—tied to consumers’ willingness to pay—and is working with Fetcherr, raising data-privacy concerns and possible fare increases for customers.