Crystal Palace Signs Molson Coors as Official Beer Partner for 2026/27
Crystal Palace FC has announced a new commercial partnership with Molson Coors for the 2026/27 Premier League season. The deal makes Molson Coors the club’s official beer partner and will expand branding across Selhurst Park through big screens, concourses and digital displays. The teams will also collaborate on fan activations and content, including a stated upgrade to matchday catering.