Court Orders Google Changes to Ad Tech Practices Without Breakup
A federal judge ruled that Google must make changes to address its advertising technology monopoly, but it will not be forced to break up the business. The order largely adopts modifications proposed by both sides, including sharing more information with publishers. Despite findings that Google broke the law, the court declined structural remedies in major government antitrust cases.
Coverage (5)
- Google won’t have to sell off ad exchange in ad-tech monopoly case (marketingbrew.com)
- Google won't be forced to break up its ads business (axios.com)
- US court rules Google will not have to sell ad exchange after losing antitrust case (arstechnica.com)
- Google won't be forced to break up its ads business (finance.yahoo.com)
- In a Big Win, Google Won’t Have to Break Up Its Ad Tech Business, Court Rules (nytimes.com)