Cost factors guide Honda on where to launch hybrid models in Mexico
Honda plans to electrify the CR-V and Accord but not the HR-V or Acura ADX made in Mexico’s Bajío region. Gary Robinson said hybrids face no technical hurdles; the constraint is cost for entry-level buyers and a focus on models with higher sales volume and margins. Limited dealer inventories for gasoline versions support the strategy, while Honda targets 15 next-generation hybrid models worldwide by March 2030.