Cook Hands Ternus as Apple Faces AI Challenge and Supply Shift
Analysts say AI is the single biggest challenge for Ternus as he takes over from Cook, with Apple needing to prove AI goes beyond an iPhone app and beyond Siri, while continuing to shift manufacturing away from China without hurting margins. The move is already underway: most U.S.-bound iPhones are set for India by end-2026, with AirPods and iPads assembled in Vietnam. Fiscal Q3 revenue reached $109.4B (+16%), iPhone revenue rose 22% to $54.3B, and Services hit a record $30.7B, but weaknesses in AI and product innovation could slow growth as