Cook Becomes Executive Chairman as John Ternus Leads Apple into AI Era
Cook will hand Apple’s CEO role to hardware chief John Ternus on September 1 and move to executive chairman, including guiding policy talks as U.S. and China relations stay tense. Cook’s tenure coincided with major growth in sales, profit and wearables. Critics say Apple lost innovation momentum, and a decade-long EV effort was scrapped in 2024.