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Comcast Expands Broadband With Internet Essentials and Universal Ads

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Comcast is pairing broadband buildouts, including a Jackson County project nearing completion, with its Internet Essentials program to deepen digital inclusion. It is also rolling out an AI-enabled Universal Ads partnership with Tracer that modernizes how its advertising arm aggregates and activates data, while investors weigh margin risks from competition and higher content costs.

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