Colgate-Palmolive Seeks to Divest Some Personal Care Brands
Colgate’s personal care unit, spanning deodorants, soaps, shower gels and skin care, accounts for 17% of 2025 net sales, with oral care nearly half. The company is reportedly seeking to divest some personal care brands as consumer demand weakens under tariffs and higher input costs. Colgate CEO Noel Wallace said North America competition requires a long-term turnaround.