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Coca-Cola’s Mr Pibb relaunch boosts purchases, poll shows

Coca-Cola logoCoca-Cola
Sig2.26Sen+4.86Env0.00Soc+0.93Gov0.00

Morning Consult polling suggests Coca-Cola’s late-2025 relaunch of Mr Pibb with a new recipe is gaining traction. The soda became the fastest-growing brand in 2026, with purchasing consideration up 11.2 percentage points overall. Growth was strongest among Gen X and millennials, smaller among Gen Z, and the survey covered more than 2,800 brands.

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