Coca-Cola’s Mr Pibb relaunch boosts purchases, poll shows
Morning Consult polling suggests Coca-Cola’s late-2025 relaunch of Mr Pibb with a new recipe is gaining traction. The soda became the fastest-growing brand in 2026, with purchasing consideration up 11.2 percentage points overall. Growth was strongest among Gen X and millennials, smaller among Gen Z, and the survey covered more than 2,800 brands.