Coca-Cola’s Innovation Labs Develop Customizable Drinks and Trend-Tracking Equipment
Coca-Cola is expanding into customizable drinks and trend-driven dispensing equipment to match demand from consumers and food-service operators. Its Freestyle systems use real-time data to show which beverages are trending by time and location, while additional white-label beverage options are planned. Restaurant beverage sales have been rising faster than food alone, boosting menu margin potential.