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Coca-Cola’s Coke Buddy Perfect Basket uses AI to recommend retail orders

Coca-Cola logoCoca-Cola
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Coca-Cola’s Coke Buddy tool, Perfect Basket, uses the company’s Central Recommendation Engine to suggest specific products and quantities for individual outlets based on past orders, buying frequency, seasonal demand, weather, and trends among similar businesses. The service reaches about 39,000 retail outlets in Malaysia, with 83% of participating stores using its recommendations. Coca-Cola plans to refine the system with feedback.

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