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Coca-Cola Launches Global “The World Will Wait” Campaign

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Sig1.85Sen+6.25Env0.00Soc+3.15Gov+0.20

Coca-Cola has unveiled the global “The World Will Wait” campaign, launching August 3, to encourage people—especially Gen Z and Millennials—to pause modern rush and reconnect through shared meals. The effort reframes being offline from “away” to prioritizing real-world human connection, positioning Coca-Cola as a companion for meaningful moments around the table.

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