Coca-Cola expands Fairlife and Powerade as tastes shift
Coca-Cola continues adapting its beverage portfolio to evolving consumer tastes, lowering the risk that shifts could weaken its core business. Powerade volume rose 8% globally, Fairlife demand grew 18% in the second quarter, and capacity is being ramped at the Webster facility to prioritize availability. Coca-Cola Zero Zero is also expanding globally after initial European performance.