Citigroup Hit With Class Action Over Alleged Tracking Pixel Data Interception
A class action lawsuit filed in California federal court accuses Citigroup of secretly embedding and operating third-party tracking technologies on its website. The plaintiff alleges the tools intercepted users’ electronic communications in real time without notice or consent, enabling cross-session profiling, measurement, segmentation, and targeted advertising monetization. The suit seeks jury trial, declaratory and injunctive relief, and damages.