finance.yahoo.com

Citigroup Agrees to Acquire Kard Financial to Expand Rewards for Cards

Citigroup logoCitigroup
Sig2.40Sen+2.60Env0.00Soc+1.10Gov+0.20

Citigroup agreed to acquire Kard Financial, a commerce media and rewards technology company. The deal is designed to combine Citi’s payments scale with Kard’s technology and merchant relationships to deliver more personalized rewards and offers to cardholders, while giving merchants new engagement opportunities. The acquisition could further strengthen Citi’s U.S. consumer cards franchise.

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