citigroup.com

Citi Agrees to Acquire Kard to Expand Commerce Media and Rewards

Citigroup logoCitigroup
Sig2.60Sen+4.20Env0.00Soc+2.30Gov+0.80

Citi’s U.S. Consumer Cards unit agreed to acquire Kard Financial, whose commerce media and rewards platform uses verified transaction data to create personalized merchant offers. Citi said the deal will help its 70 million cardmembers and partners innovate and improve customer experiences, while brands gain new ways to reach and reward consumers.

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