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Cindy Rose’s First Year Drives WPP Reorg and AI Platform Rollout

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Cindy Rose’s first year at WPP has reshaped the group’s structure, moving from a holding-company model toward a single company organized around four operating units, while keeping agency brands intact. Rose links earlier underperformance to organizational complexity and a lack of an integrated operating model, and accelerates AI investment with WPP Open, including Open Pro, Agent Hub, expanded tech partnerships, and advertising in ChatGPT.

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