Chipotle Begins Asian Expansion With First Seoul Venture
Chipotle opens in Seoul near Gangnam Station as its first step in Asian expansion, driven by local demand for quality ingredients and Korea’s influence on global trends. Korean operations are run through S&C Restaurants Holdings, a joint venture between Chipotle and Big Bite Co., backed by SPC’s Sangmidang Holdings. The partners cite confidence in maintaining food process integrity and operating successfully in the local market.