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CAKES Expands Into Ulta Beauty, Plans Revolve Launch

ULTA Beauty logoULTA Beauty
Sig2.60Sen+3.20Env0.00Soc+0.60Gov0.00
Revolve Group logoRevolve Group
Sig1.40Sen+1.50Env0.00Soc+0.15Gov0.00

CAKES says it is expanding its retail footprint with an expanded presence at Ulta Beauty and an upcoming launch at Revolve. The brand cites more than $100 million in gross sales and over 1.5 million products sold via TikTok Shop, built from community feedback on bra-replacement and “invisible essentials” aimed at women’s dressing challenges.

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