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Booking Holdings Discloses FTC Threat of Lawsuit Against Priceline

Booking Holdings (Booking.com) logoBooking Holdings (Booking.com)
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FTC staff told Priceline they plan to recommend the agency sue over Priceline’s disclosures, fees, customer support and billing practices, a threat Booking Holdings confirmed in a Form 10. The FTC also flagged a business-to-business affiliate partner. Priceline disputes the allegations while continuing discussions. Booking warned the case could force practice changes, penalties and reputational costs, and also disclosed an April Booking.com data security incident that it said it contained while cooperating with regulators.

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