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BMW Rolls Out Spider-Man Infotainment Promotion Despite Owner Backlash

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BMW is facing backlash after rolling out a Spider-Man promotion to infotainment screens worldwide, partnering with Sony-Marvel. Owners can skip the start banner by clicking it, but the ad remains as an app and tapping it triggers full-screen Control Display animation with synced ambient lighting. The promotion runs through Aug. 10 in about 70 markets for certain post-July 2020 vehicles.

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