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BMW Faces Backlash Over Spider-Man Infotainment Promotion for Drivers

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BMW faces backlash after launching a Spider-Man promotion on connected-car infotainment screens worldwide under a Sony Pictures and Marvel partnership. Tapping the banner triggers a full-screen Spider-Man commercial that hijacks audio and ambient lighting, though it plays only after a driver actively selects the prompt. Critics cite BMW’s 2023 comments rejecting dashboard advertising and warn of new ad-driven monetization despite no paywall or added charges.

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