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Bilibili Ads Fuel Margin Gains and Expanding Revenue Growth

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Sig3.45Sen+6.05Env0.00Soc0.00Gov+1.30

Bilibili reported its 16th straight quarter of rising gross margin, helped by 28% year-over-year ad revenue growth and continued strong gains in advertising. GAAP net profit increased 55% on 8% higher total revenue. Management cited AI for ad momentum, with AI ad revenue more than doubling, while average daily users and time spent also rose. The company repurchased $118 million of shares and received approval for a $300 million two-year buyback program.

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