LVMHBeyonce acquired full control of the SirDavis whisky brand after LVMH sold its stake, the French luxury group said. LVMH did not provide further transaction details. LVMH and Beyonce launched the SirDavis venture in 2024, reflecting a wider trend of fashion and celebrity partnerships, including LVMH’s Armand de Brignac deal with Jay-Z.
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