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Bayer Uses AI and Data Platforms to Improve ROI on Targeted Ads

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Bayer Vice President Maria Givens said the company wants to power the full consumer journey using Chalice’s data from multiple sources, describing how AI-driven media and digital platform efforts can improve ROI on targeted ads. The conversation also notes an EU AI law-driven watermark for Anthropic’s Claude content and recent legal developments involving Meta’s child-safety practices.

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