finance.yahoo.com

Bath & Body Works Pushes Digital Revamp and Expanded Distribution Amid Tariff Pressures

Bath & Body Works logoBath & Body Works
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CEO Daniel Heaf says Bath & Body Works expects digital improvements to attract new consumers and support physical retail. The company is also expanding distribution through channels like college bookstores and deepening brand partnerships, including Disney, to engage younger shoppers. Future monitoring will focus on digital engagement and sales, and on how management mitigates tariff and cost headwinds without eroding margins.

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